James Zenni, Z Capital’s CEO, said the company under its new name and leadership would seek to expand both organically and for acquisitions. Z Capital was already a part owner of the company when it agreed to buy the Cypress, Calif.-based chain operator. The company over the years has shrunk from more than 200 locations before the previous filing to 68 at the time of the August bankruptcy. Real Mex filed for federal bankruptcy protection in August, its second such filing since 2011. XRG currently owns and operates 72 restaurants throughout the U.S., with a mission to provide every guest that walks through our door an “Xperience” second to none.įor more information on Xperience Restaurant Group and its brands, visit said that the company “is well-positioned to capitalize on its hospitality-focused culture.” For over 65 years, XRG’s concepts have been at the forefront of innovation in Mexican cuisine. Xperience Restaurant Group (XRG) is the owner and operator of the nation’s most iconic Mexican restaurant brands, including: El Torito, Chevys Fresh Mex, SOL Mexican Cocina, Solita Tacos & Margaritas, Acapulco, and Las Brisas. Salvino-Prada also served as a key figure in developing the culinary public relations efforts with Patina Restaurant Group for two EMMY Awards® and one GRAMMY Awards® events.įor more information on Xperience Restaurant Group and its brands, visit its website at. Throughout his career, he received two HSMAI Adrian Awards, an Interactive Media Award, and won “Marketer of the Year” twice at Pacific Hospitality Group and once at Kimpton Hotels. “In addition to continuing to satisfy our loyal base of customers, he’ll be instrumental in maintaining the integrity of all the group's brands while implementing new strategies to appeal to a wider audience.”īefore joining XRG, Salvino-Prada worked with some of the most well-known hospitality groups including Kimpton Hotels & Restaurants, sbe, Patina Restaurant Group, and Pacific Hospitality Group. "We’re thrilled to have Giovanni on our team as he’ll be an enormous asset in XRG’s growth and success, especially with his well-earned achievements and restaurant industry knowledge,” CEO Randy Sharpe shares. Salvino-Prada attended Johnson & Wales University where he gained his passion for the hospitality industry and graduated magna cum laude. As a CRME and CHDM-certified marketing expert, he shares a combined 16 years of experience in leading marketing teams for upscale hotels and restaurants. In this role, Salvino-Prada oversees the planning, implementation, and evaluation of all marketing activities including brand, social, public relations, customer acquisition, and loyalty strategies for all brands under the XRG umbrella. I am honored to have the opportunity to lead the refinement of the brands and the guest experience.”
“Our offerings provide incredible Mexican food for a wide range of guests seeking different experiences. “It’s an exciting time to join an organization with expansive growth on the horizon,” Salvino-Prada explains. Xperience Restaurant Group (“XRG”), one of the nation's leading operators of casual and fine dining Mexican restaurants, announced its new appointment of Vice President of Marketing Giovanni Salvino-Prada.
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